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Real-Talk Parent Coaching
Defining new service's market and approach.
The nonprofit needed to identify possible target audiences, build a list of contacts for service launch, and provide training and beta testing.
Case study
Brief
Real-Talk reached out to Spero for market research services. The nonprofit intended to find out who would be interested in the service and develop a list to call when it launched.
The Challenge
Spero conducted market research and created a database of prospective target audiences for launching, beta testing, and training Real-Talk. Spero used multiple search engines and resources to identify the target audience's demographics, interests, and needs.
Spero helped launch Real-Talk's new service to market research-identified users and ensured it was user-friendly and met user needs.
The Conclusion
Spero market research helped the non-profit launch a new service.
The nonprofit communicated and promoted the service to the right people by determining the target audience and establishing a list of contacts, resulting in a successful launch.
Emerald Earth Farms
Accelerated Talent Acquisition and Fundraising in 60 Days
Luxurious Leather Seating
Product Updates Resulting in a Sale of the Company
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Exposher Inc.
Increasing Nonprofit Outreach and Funding
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